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Why simplicity product always win?
We humans love complicated things.The more crap we hang off of a product, the better we think it is. Right?
The answer is Wrong.
Simplicity wins. Every time. This is simple discussion i picked up from others articles.
As an entrepreneur, I get to hang out with other entrepreneurs (and we act all clubby and hip and cool like it’s some secret club – but it really is). In those circles I get to see and hear a gajillion awesome ideas and pitches.
Oftentimes, many of the idea pitches suck (and if you want to know why they suck, here’s a straightforward post that explains all the contributors to suckitude). For the ones that don’t suck, the difference between a winning or losing product invariably comes down to simplicity and elegance.
For example, you’ve probably heard the urban legend that during the late 1960′s, NASA spent tons of money on pens that would write in the zero gravity of outer space. Huge amounts of R&D by private firms went into creating the highly-specified, super cool, usable-in-any-environment writing devices. I mean, who wouldn’t want a space age pen that could write anywhere?
Now you’ll remember, the USSR were also locked in the space race with usa. They didn’t have as much cash. They just said “Here komrade kosmonaut! Is pencil! Is good, da?” (They actually totally said that too. I’ve heard the recording).
A pencil. A freakin’ pencil. Simplicity of design wins. Lower cost. Easier to use. Arguably more effective. Frees up resources to work on higher value stuff or to market the simpler product and outspend your competitors on advertising.
Here are a couple of examples of how I’ve seen the space pen dynamic show up in entrepreneurial ventures and, more importantly, what you can do to prevent spending hoards of cash on useless products that no one ultimately wants:
source: http://www.thoughtleadersllc.com/2012/05/why-product-simplicity-always-wins/
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